My personal highlight of Day 3, and also the most inspiring collection of this season is the show by Wataru Tominaga.
The 28-year old designer from Japan just kickstarted his career having won the Première Vision Grand Prize des Hyères Festival International 2016 only some weeks ago
His collection is a very unique and extraordinary way to remind his japanese cultural roots but create something quite modern: colourful, bold graphical pieces with many small patterns in the detail, that can be worn as an unisex collection. Very contemporary!
Another insight, I want to show you quickly, is the collection of Michael Sontag. Especially the skirt (first piece on the rail) that is designed in white / silver, but also in black, is an eye-catching statement piece. Find more pics from the runway here.
The most stylish show of the day was held at the beautiful outdoor location at Kronprinzenpalais, where Austrian young star designer Marina Hoermannseder presented the new SS17 collection. The audience was packed with the “who is who” of the German fashion / It-Girl / blogger scene, very entertaining!
Marina’s new collection is a consequent development of her style, which is inspired by corsets and fetish elements, and especially the collaboration with Swarovski is an Austrian-Austrian win-win situation for both sides.
Especially Marina Hoermannseder’s bags could become it-pieces for a broader audience and I am curious to see where her style will go within the next years. Many of her bags are actually quite affordable and can be ordered directly on the designer’s website.
UPCYCLING & GREEN FASHION
Another aspect of Berlin Fashion Week, that has been coming up since some years, is Green Fashion. Here is just a short insight to an upcycling collection by Malina Sebastian that has been mainly developed by recycled materials with a special focus on sustainability and ethical aspects of the production process.
The final show of the week was an impressively staged presentation of Michael Michalsky’s collection at French Dome / Gendarmenmarket Berlin Mitte. The clerical ambience with dramatic organ music filled the location with massive suspense while showing mainly black and white evening dresses.
PANEL DISCUSSION “THE DEATH OF FASHION DESIGN”
Last but not least the panel discussion about “The Death of Fashion Design” held at Brecht House was worth a visit – another controversial debate after the ZEIT MAGAZIN Conference “NEW ORDER” I reported earlier this week.
A well-placed examination at this point about what is fashion nowadays and how the attention of the audience is moving apart from the fashion as creation itself, and becomes more and more a costly lifestyle experience. This topic is especially in Berlin of big interest, where designers try so hard to draw attention to their creations and hardly get any orders as a positive response. Which is not caused by the quality of their designs but more because of the system that grew within the last years. Berlin as a city still does not attract and not support getting the “right” international people into town for its fashion weeks, and many times shows and PR are super expensive but do not have the intended impact on the market.
Besides that, business insiders talked about the main issues, the fashion world in general and newcomer designers in particular, are confronted with these days: The trend of fast fashion in relation with consumer behaviour, the change how fashion is distributed and how designers have to find new ways to directly communicate with their customers.
Challenging topics that were not solved at this evening but discussed on a good level. For me a productive and visionary way to finish this week, that so far I had mostly spend on shows, events, parties and store visits. TOP!